Most of us start blogs both because we want to write and we want to connect to others — if you weren’t interested in the connection piece, you’d just keep a private diary. But unlike other online communities like Facebook, where we go to connect to friends and family, most of us hope our blogs will reach beyond those immediate circles to the wider world.

While I like to cultivate the secret fantasy that the sheer force of my genius will propel my blog to viral fame, a three-book deal, and a recurring correspondent role on The Daily Show, my realistic blogger self knows that it takes time and effort to build an engaged readership. (Some genius doesn’t hurt.) (Also: Jon Stewart, call me. I’m totally available.)